Birla Kerala Vaidyashala to tie up with pharma cos for distrubtionBirla Kerala Vaidyashala, a part of the Rs 3,000-crore Yash Birla group, intends to tie-up with local pharma companies to sell its range of products across the country, a top company official said.

Birla Kerala Vaidyashala to tie up with pharma cos for distrubtion"We plan to sell our products mainly in the category of curing ailments across the country. For this, we propose to tie-up with local pharmacy companies, starting from April," Birla Kerala Vaidyashala's Managing Director Harsheet Kuroop, told pharmaquest.biz here.

The firm has around 350 products. It has already tied up with a south-based company to tap the market and more tie-ups are now in the offing, Kuroop said.

"More such tie-ups will happen as we move to tap other markets in the country," he said.

Birla Kendra Vaidyashala (BKV) has a wide range of products, including oils–Thailam (Base Gingelly oil)and Keram (Base Coconut oil)– Lehyams, Kashayam powders and capsules, Asavams and Arishtams, among others.