lupin-pharmaPharma major Lupin has joined hands with Federation of Obstetric and Gynaecological Socities of India (FOGSI) to launch 'Save the Girl Child' Campaign. The campaign aims to mobilise obstetrics and gynaecological community to work towards creating awareness and strive towards eradicating female foeticide and infanticide, Lupin said in a statement.

"Lupin, jointly with FOGSI will seek to launch a massive outreach programmes that will target and cover communities across different stratas of society," Lupin President Shakti P Chakraborty said.

"This joint initiative will run awareness and community care programmes, giving women, mothers access to best practices and technological advances in maternal health," he said.

Quoting United Nations's statistics, Lupin said 7.5 lakh girl foetuses are aborted every year in India. The country has one of the worst rates of female infanticide across the globe, it said.

According to 1901 census, there were 972 females for every 1,000 males. This fell to 933 in 2001 census. The National Family Health Survey (NFHS) shows a further reduction to 918, Lupin said.

"The alarming decline in the sex ratio and the lack of awareness vis-a-vis healthcare practices for women has become a challenge that needs to be addressed on a war footing," FOGSI President Dr Narendra Malhotra said.