Maneesh Pharmaceuticals has bought over Smyle, which Over the Counter brand of Kopran

Smyle, Over the Counter brand of Kopran has been bought over by Mumbai based Maneesh Pharmaceuticals for 52.88 crores. In June 2006, Kopran had entered into a tie-up with Maneesh Pharmaceuticals for co-marketing and distribution of the brand.

 Smyle has recorded a phenomenal 300% growth in revenues in the first half of the current financial year over last year. The innovative marketing strategy that was adopted by MPL has resulted in phenomenal growth of Smyle Range of products alongwith other products that are launched by Maneesh Pharmaceuticals under the Division – Svizera Health Remedies.  It is a strategic exit for Kopran, who is focusing on international markets through its formulations and API's business.

Maneesh Pharmaceuticals is also visualizing further tieups with International Brands by offering the pan India distribution network and marketing strength of Svizera Health Remedies. Maneesh Pharmaceuticals Ltd. projects to generate the revenues of more than Rs. 500/- crore from this Healthcare Division by 2011.