Wyeth Consumer Healthcare, a division of Wyeth has signed an agreement to purchase ThermaCare, a leading over-the-counter heat wrap, from Procter & Gamble.

ThermaCare fits Wyeth Consumer Healthcare's strategy to accelerate growth through innovation, organic geographic growth and strategic acquisitions in the division's base business, which includes some of the world's best-selling pain management, respiratory, nutritional, gastrointestinal and topical products. ThermaCare will join the company's pain franchise that includes Advil – one of the world's leading oral pain relievers – and will enhance Wyeth's global position in pain management.

ThermaCare is currently sold in the United States, Canada, Germany, the United Kingdom, Ireland, Switzerland and Austria. The heat wraps are manufactured in Albany, (Georgia) in a facility that will be maintained by Wyeth after the transaction closes. The employees who manufacture ThermaCare at the existing Albany (Georgia) Procter & Gamble facility will become Wyeth Consumer Healthcare employees with the transition of facility operations to Wyeth.

Introduced in the United States in 2002, ThermaCare Heat Wraps use heat therapy to relieve minor arthritis, muscle, joint and menstrual pain. The ThermaCare line currently contains six products: heat wraps for the lower back and hips, and neck and shoulders; heat patches for menstrual pain; and heat wraps for arthritis in the hands and wrists, knees and elbows, and neck and shoulders. Arthritis Heat Wraps were launched in the United States in September 2007.

The product line for relieving lower back and hip, neck and shoulder and menstrual pain provides heat for eight hours. The arthritis heat wraps provide heat for 12 hours. Once applied to the skin, the wraps produce consistent heat of 104° Fahrenheit (40° Celsius) … warm enough to ease pain and relax muscles, but also safe when used as directed.