Birla Kerala Vaidyashala, a part of the Rs 3,000-crore Yash Birla group, intends to tie-up with local pharma companies to sell its range of products across the country, a top company official said.
"We plan to sell our products mainly in the category of curing ailments across the country. For this, we propose to tie-up with local pharmacy companies, starting from April," Birla Kerala Vaidyashala's Managing Director Harsheet Kuroop, told pharmaquest.biz here.
The firm has around 350 products. It has already tied up with a south-based company to tap the market and more tie-ups are now in the offing, Kuroop said.
"More such tie-ups will happen as we move to tap other markets in the country," he said.
Birla Kendra Vaidyashala (BKV) has a wide range of products, including oils–Thailam (Base Gingelly oil)and Keram (Base Coconut oil)– Lehyams, Kashayam powders and capsules, Asavams and Arishtams, among others.