Lonza is extending its new branding concept to its prebiotic fiber ingredient, FiberAid®.

Lonza, one of the world's leading suppliers to the pharmaceutical, healthcare and life science industries has introduced a new quality seal and branding concept for its lead health ingredient, Carnipure™. The new FiberAid® quality seal is graphically in line with the Carnipure™ quality seal which has been tested with end consumers and has been rated as trustworthy, high quality and modern.

FiberAid® is a premium soluble prebiotic fiber that offers superior benefits for gastrointestinal health combined with excellent digestive tolerance and technological properties. It is highly soluble in hot or cold water, stable against a wide pH and temperature range and forms low viscosity solutions. Composed of larch arabinogalactan, FiberAid® has been approved by the US

Both the FiberAid® and the Carnipure™ quality seals can be used on end consumer products. Products carrying these quality seals on the packaging show the consumer that they contain premium ingredients from Lonza, a high quality supplier based in Switzerland.

Lonza has strong capabilities in large and small molecules, peptides, amino acids and niche bioproducts which play an important role in the development of novel medicines and healthcare products. Lonza is a leader in cell-based research, endotoxin detection and cell therapy manufacturing. Lonza is also a leading provider of value chemical and biotech ingredients to the nutrition, hygiene, preservation, agro and personal care markets.