Coffee mugs and pens bearing the names of drug companies or their products may vanish from doctors' offices in 2009 under new guidelines adopted by the Pharmaceutical Research and Manufacturers of America. (PhRMA)
PhRMA represents pharmaceutical and biotechnology companies and is made up of executives from companies in the industry, updated its "Code on Interactions with U.S. Healthcare Professionals". The rules bar sales representatives from giving doctors items including pens, mugs and other knickknacks bearing company and product logos. Sales representatives are also prohibited from providing restaurant meals and entertainment or recreation. The new rules take effect Jan. 1. PhRMA said meetings between sales representatives and doctors should be focused on informing health care professionals about products, sharing scientific and educational information and supporting research and education.